21st Century Marketing:
Building 21CM Brand Narratives
A One-Day Workshop and More
21st century technology has changed marketing. Websites, social media, mobile platforms have changed more than just the tools marketers use – they have changed our fundamental approach to marketing. Mastering the 21st century marketing mindset, and the skills to implement that mindset, is hard – but critical to your success.
Given the interactive nature of 21st Century Marketing, building brands is far more than designing pretty logos and choosing great names. Building disruptive brands involves building narratives – stories – in which your brand lives and your customer wants to participate. This workshop will take you through the building of powerful brand narratives to build sales with your 21CM marketing system!
What you’ll learn
In this hands-on workshop you will create brand narratives for you to employ to make your marketing more effective – immediately! In the workshop you’ll learn:
- How to build rich customer profiles and work with customer archetypes
- How to put your customer (NOT your product or service) at the center of your marketing!
- How to build your brand narratives into ALL of your marketing messages!
- How your business can use brand narratives to build sales and eliminate competition!
What you’ll get
The 21CM workshops start as soon as you register and continues after the live workshop session. Workshop resources include:
- 21CM Building Brand Narratives Workbook
- Access to 21CM Brand Narratives online resources
- Access to the 21CM Marketing community – forever!