In business today, your website is your “home” for your business, and your landing page is your “front door”!
91% of customers have visited a store because of an online experience (clutch.co)
75% of consumers admit that they judge a business’ credibility based on their website design (business.com)
Too often, businesses think of their websites as a fancy cyber business cards. They bombard visitors with information. They are unattractive. They are overwhelming.
Your website can be so much more – engaging, stunningly attractive, inspirational. It is the front door to your business. Make it welcoming!
30% of small businesses with a web presence generate more than 25% of their revenue online (clutch.co)
When customers or clients come through that door, give them the experience you want them to have. Engage them! Give them a direction. If your business is a store, your customers need to know where to go to find what they need– and what you provide. Guide them!
Steps to a creating a killer website:
- Define your audience
- Find out: Why do they visit your site? What are they looking for or looking to do?
- Define the pages and the sequencing that create a compelling narrative. We think of pages as “spaces” – open and dynamic – and the sequencing like the organization of rooms in a house.
50% of online sales are lost when visitors can’t find content. (clutch.co)
- Use multiple landing pages – different purposes and audiences need different landing pages (different “front doors”). You can provide a welcoming and customized front door for each of your audiences. You can then direct them to the services, products or information. Multiple landing pages are also useful for promotions – creating unique landing pages for each promotion helps you measure the effectiveness of your content.
- Use images and video – the special sauce for engaging people.
- Don’t forget the call to action. Let customers know what they should do next!
70% of small business websites have no call to action. (clutch.co)
Your website is meant to make things happen (like sales!). Let your customers know what they should do next!
Build it. Test it. Measure it. Launch it.
Find out how we can help. Email us at firstname.lastname@example.org!